Conversion Rate Optimization CRO is a process that uses in-depth data to analyze results, runs multiple tests, making content relevant for the visitor by modifying it to help draw requisite conclusions. Thus helping visitor take coveted actions as per their behavior based on landing page experience on the given page.
Remarketing Ads helps in keeping you on top of the mind and chances are of higher conversion rates.
There is always a possibility of improvisations on a well designed websites. By the help of CRO you can refine your site, improve conversion process by spending less and getting the visitors just as you needed.