Pay-Per-Click management is a process of supervision and management of a company’s PPC ad spend. In this process there are often strategies to ad buys while minimizing the overall outflow of funds. An effective PPC management has diverse interconnected aspects. Keyword analysis, channel strategy, monitoring, competitive analysis, negative match, and A/B testing or split testing. It is positive to have a dedicated team of experts to look after your business’s PPC management.
Pay-Per-Click management is viewed as an evolving art where ideal optimization is not possible, but it still remains the objective.