Search Engine Marketing or SEM is known to be the most effective way to grow your business in an all the more competitive marketplace, to promote your products and grow your business. SEM is one of the finest digital marketing strategies used to augment the visibility of a website in search engine result pages. This practice uses paid advertisements that appear on SERPs, search engine results pages. These ads come in a variety of formats and are often known by the term pay-per-click ads. Some of these ads are more visual, the shopping ads, some are text-based ads – small ones, some are product based advertisements allowing customers to see significant information at-a-glance like price and reviews.
The greatest strength of search engine marketing is that it offers advertisers a great opportunity to showcase their ads in front of motivated customers who do not spend too long to decide to buy that particular product and this makes it a most powerful way to grow a business.